Initace Knowledge base
Answers to the questions business owners ask us. No form to fill in.
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What to prepare before commissioning a website
Domain, logo, texts or notes, photos, price list, hours and contact details — a list of what is worth having before the first conversation…
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Who owns a website: domain, hosting, code
Whoever the domain is registered to and whoever has hosting access controls the website — rights to the code depend on the contract. A…
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How much a business website costs and what it depends on
The price of a business website depends on its scope — we show our three scopes, sample quotes, the factors that really change the…
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SEO for e-commerce: what really works in 2026
Unique product descriptions, fast-loading pages, structured data that matches what is visible and one page per search intent — four things that really help…
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Will your store survive Black Friday: a checklist
Hosting that can take a traffic spike, a tested checkout, a plan for sold-out products and customer service readiness — what to check before…
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Product pages that sell: what must be on a product page
A good image, a visible price, clear availability information and one distinct action button — the four elements of a product page that most…
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PrestaShop or WooCommerce: which to choose for your store
WooCommerce for companies with content and a smaller catalogue, PrestaShop 9 for large catalogues and sales focused on the store. Eight features side by…
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Stock synchronisation: how not to sell goods you do not have
Selling a product that is no longer in stock costs more than one transaction. How to connect the store to a warehouse or wholesaler…
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Why does your WooCommerce store take 4 seconds to load?
The most common reasons for a slow WooCommerce are hosting without a cache, images that are too large and too many plugins running on…
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5 PrestaShop mistakes that kill sales
No filters in categories, a checkout that is too long, no availability information, slow product pages and outdated stock levels — five mistakes that…
